Brad Ball


Atlanta, GA

Brad is a founding member of Bison Holdings and 35+ year veteran in the Wealth Management industry. Brad currently focuses on the strategic direction and growth of Bison. Previously, Brad was the CEO for Perimeter Capital Management and CEO/Portfolio Manager for Liquid Strategies. He also served as Executive Vice President of a 70-billion-dollar investment advisory firm, Trusco Capital, owned by SunTrust Bank. Brad began his career with Empower Financial where his responsibilities grew to Senior Vice President. His entire career has been dedicated to the Institutional and High Net Worth marketplace.

Brad has a passion for creating innovative strategies designed to deliver defined outcomes for investors. During his tenure in the wealth industry, he has served on various Mutual Fund, Hedge and ETF boards and been a Director with several industry organizations. He has been a featured speaker at industry conferences, as well a guest on multiple investment shows including Bloomberg, Yahoo Finance, TD Ameritrade and the NYSE. Brad graduated with a finance degree from Oklahoma State University. He and his wife Lisa have five grown children and live in Atlanta, GA where they enjoy volunteering for various philanthropic organizations.