Our Culture
We created Bison with a vision that families benefit from 3 simple concepts. Plan, Protect, and Prosper. Bison was founded by The Terry and Kim Pegula Family Office known as East Asset Management in conjunction with operating partner Teton Capital Partners founded by Brad Ball and his team of executives.
As Terry Pegula rose from petroleum engineer to Billionaire Oil and Gas Entrepreneur, Philanthropist, and Professional Sports Team Owner the family was amazed to see all the products, services, and capabilities that became available to them. Bison seeks to make these family office tools available to Bison clients.
View Our Leadership
Brad is a founding member of Bison Holdings and a 35+ year veteran in the Wealth Management industry. Brad currently focuses on the strategic direction and growth of Bison. Previously, Brad was the CEO of Perimeter Capital Management and CEO/Portfolio Manager for Liquid Strategies. He also served as Executive Vice President of a 70-billion-dollar investment advisory firm, Trusco Capital, owned by SunTrust Bank. Brad began his career with Empower Financial where his responsibilities grew to Senior Vice President. His entire career has been dedicated to the Institutional and High Net Worth marketplace.
Brad has a passion for creating innovative strategies designed to deliver defined outcomes for investors. During his tenure in the wealth industry, he has served on various Mutual Fund, Hedge, and ETF boards and been a Director with several industry organizations. He has been a featured speaker at industry conferences, as well as a guest on multiple investment shows including Bloomberg, Yahoo Finance, TD Ameritrade, and the NYSE. Brad graduated with a finance degree from Oklahoma State University. He and his wife Lisa have five grown children and live in Atlanta, GA where they enjoy volunteering for various philanthropic organizations.